Julie Reed, portrait

Helping staffing, events and experiential agencies build and scale.

Fractional MD · Transition MD · Board adviser

Let's work together

No theory. No side-line advice.
Just hands-on growth for your agency.

Julie Reed at work

After building France from zero to €20M+ in under three years and growing a team from one to seventy, Julie now steps in at the moments that make or break a business, delivering hands-on leadership, market entry and mega-event readiness. Based in Paris, working across the UK, Europe and beyond.

Senior.
Hands-on.
Part-time.

You get a managing director who has built and run agencies, for the days you actually need, without the cost or the risk of a permanent hire.

01

Advisory seat

Two days a month. Strategy, board meetings, a sounding board when it matters.

02

Fractional MD

One or two days a week. I run the growth agenda, the team and the big decisions alongside you.

03

Transition MD

Full-time for a defined period. A gap at the top, a turnaround or a new market launch.

Every mandate starts with a clear 90-day outcome. If we're not on track, you'll hear it from me first.

WHERE I WORK

Based in Paris, working wherever the business is. Staffing and live experience is a small world, and I've built and run teams in the UK, France, Germany, Austria and Portugal. I'm on the road whenever the work needs it: the UK and Ireland, Germany, Spain, Portugal, the US and beyond. On site when it matters, remote when it doesn't.

FOR INVESTORS

Bought an agency?
I'll make the plan happen.

Events and staffing agencies are being bought faster than ever. The business plan usually depends on things founders have never done: integrating acquisitions, opening new countries, building a leadership team that doesn't depend on one person. I've done all three.

  • Operator due diligence before the deal
  • Fractional MD or chief commercial officer after the deal
  • Chair or operating partner for portfolio companies
Talk to me about a deal
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ENTREPRENEUR AT HEART

I left France at 22.
I came back with everything I'd built elsewhere.

I started in London with no network and no plan, staffing the London 2012 Olympics. I built my career from the floor up across events and staffing, founded my own businesses, and learnt what it takes to build in markets that weren't mine.

Then I came home and did it again. France from zero to over €20M in under three years, a 70-person team, and Paris 2024. Germany restructured and back to profit. I've grown markets and I've closed them when the numbers said so.

Today I take on a small number of agencies at a time, wherever they're based. Entrepreneur at heart, I'm always building something of my own alongside.

Julie Reed

LET'S TALK ABOUT YOUR NEXT CHAPTER

I work with a small
number of agencies at a time.

If yours is at one of those moments, let's talk.
Twenty minutes, no pitch deck.

Book a call